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Back in 1999, my parents, brother, sister and I moved from Mexico and we've been living in Florida ever since. I now have my own little family made up of my husband and one year old daughter. We're a sports family, there's always a game on at our house. Wether it's Football, Basketball, Water Polo or Fencing. We will get into it! When I'm not designing, watching sports or with my family I love visiting coffee shops, museums and gardens.
Susy is a pleasure to work with. She has the perfect balance of creative thinking, innovation, organization, and problem-solving. She consistently delivers well thought-out, compelling designs. Susy is a natural leader, inspiring positivity and collaboration within the team.
-Sarah Hamilton, UX/UI Lead at Vanguard
Resume
Experience
Senior Designer, NBCUniversal
Feb 2023 - Present
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Lead the design production and development of creative assets for all Sports and live events on Peacock streaming platform.
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Established new and built on existing processes and workflows within Editorial and external teams.
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Developed strategy and shared documentation to improve the team’s daily prioritization for Peacock Sports, Peacock Domestic and SST Imagery Optimization.
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Assigned SLE work to designers on the Creative team, provide feedback and advise on meeting standards and ensure quality and timely delivery of assets.
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Shared expert insight on details of sport or league to guide the creative production and direction of the assets built.
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Collaborated with and guide designers who assist with SLE production to ensure that requests are completed as smoothly as possible through QA’ing of tickets.
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Led training sessions with the design team to teach them how to use Figma and establish best practices for production.
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Established folder and project structures to guide the design team in file structure for tracking and visibility.
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Documented project guides and outlines to assist design team and to use a training tool for new members of the team.
Senior Graphic Designer, PGA TOUR
May 2017 - Feb 2023
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Interpret marketing goals to design a compelling branding campaign for PGA TOUR, PGA TOUR Champions and Tournament Marketing.
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Design print layout, digital banners, OOH billboard, posters, social media and video assets to support content production of campaign.
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Provide art and creative direction to design team members, freelancers and agencies regarding marketing business goals.
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Present industry research and propose creative direction and articulate design rationale developed by studio team collaboration across several workstreams.
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Collaborate with multiple team members to create a dynamic environment to brainstorm design solutions to connect to fans and elevate the brand.
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Build and maintain designs and assets and ensure all assets are delivered to the highest quality.
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Create stunning visuals from concept through execution using illustration and typography techniques and design presentations for concepts on mockups of t-shirts, hats, polos and lifestyle models.
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Lead logo design initiatives and facilitate branding and identity initiatives.
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Coach junior designers on Adobe Creative Suite including Photoshop, Illustrator and InDesign tutorials and techniques.
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Work on highly visible products for fans; both the strategic conceptual work, as well as proof-of-concept development and visual design work
Freelance Art Director,
Clients: Herff Jones, The Adecco Group, Brain Boost Media
November 2020 - Present
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Create branding for global webinar leadership series.
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Develop creative for various size email, website and social media assets.
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Mockup on brand website landing pages and prototype user experience in Figma.
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Design on-brand marketing print collateral including brochures, postcards & mailers.
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Develop email marketing creative and work with development team to ensure
proper branding. -
Create mockups of various products, use those assets in various print, digital and social media collateral.
Junior Graphic Designer
July 2015 - May 2017
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Branding client focused assets to support loyalty app initiatives while collaboration with development team.
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Facilitate website build and updates to company website.
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Develop client facing instruction manuals to facilitate in implementation of the loyalty program.
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Work with senior designers to assist in development of new software user interface.
Leadership
Co-Chair, Aviary Committee - DEI, Peacock
March 2023 - Present
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Develop events that promote and highlight a diverse culture at the NBCUniversal.
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Champion employee initiatives to promote and celebrate diversity and Equity.
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Partner with ERG groups to host events that educate and spotlight inclusivity.
Co-Chair CORE Multicultural ERG Group, PGA TOUR
March 2021 - Feb 2023
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Develop events that promote and highlight a diverse culture at the PGA TOUR.
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Work with Talent and Culture to develop responses to current events that impact employees.
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Communicate needs of staff members to T&C and discuss resolutions including policy change, internal communication and charitable initiatives.
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Partner with Internal Communications team to create company wide and group emails.
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Provide content for “In This Together” Diversity and Inclusion Newsletter.
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Conduct and host interviews, coordinate times and prepare questions and agenda.
Education
University of North Florida (2017)
Bachelor in Fine Arts with a Concentration is Graphic Design and Digital Media
Contact
Email - susyruizdesign@gmail.com
Tel - 904.608.7111
