NFL Playoffs on Peacock
As we continued on-platform creative support for
Sunday Night Football, we found ourselves with a one-of-a-kind opportunity as Peacock would host the first ever fully streamed NFL Playoff game. With this unique opportunity we knew that our platform creative would need to be sharp and bold.
In partnership with the Peacock Product team, we were able
to develop and launch a visual experience unlike what is normally seen on Peacock. 23 million viewers tuned in to watch our NFL game and we made sure that the creative was true to the playoff intensity, consistent with our brand and most of all, appealing to our fans and subscribers.
Elevated Hub images that
scaled across platforms.
Generic images that align with the Playoffs look and feel to serve as placeholder while we await matchups.
Navigation Elements
