In partnership with the PGA TOUR Content team, I built the logo and branding of a new page galled @golfdogs. Our idea was to reach an audience outside our normal reach by creating cute puppy content. We found lots of opportunities to combine our players and our fans with cute golf dogs! The logo is meant to be executed in a modern yet playful style to appeal to younger audiences. The type is youthful and free to evoke the energy that is brought by a puppy playing on the golf course.