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PGA TOUR Latinoamerica
For the 2022 season, I lead the creative direction and executed the design for the national marketing campaign for the PGA TOUR. The campaign consists of print ads, HTML5 digital ads and television promotion. I worked with a team of digital designers, video producers, and art directors to create the final result. I incorporated a collage look to emphasize our different stories and create a flexible and adaptable system that would work across all mediums.
Moodboard
Research
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